Understanding your client’s creative and commercial drivers

Help clients make the right choice

The best print service providers (PSPs) don't simply print. They fulfil a consultative role with their clients, ensuring they inspire and add value, as well as delivering a high-quality product. They should help clients make the right choices for each printed interior décor application, while also proposing innovative solutions that the client may not have known were possible with digital print.

Whether advising or aiming to inspire, PSPs must understand the considerations underlying the brief in order to make the right recommendations, if they want to increase revenue opportunities and remain competitive. The choices that clients make may be linked to market trends, creativity, affordability or other practical reasons.

In the second of a series of five Canon Décor Success Factor guides, we explore how close consultation with the client can help a PSP to produce printed décor applications that stand out, delight and are, of course, fit for purpose. It will allow PSPs to:

• Provide the insight and guidance their clients require
• Highlight décor options they might not yet have considered
• Inspire customers by demonstrating the capabilities of digital print
• Become part of the designer's extended team of trusted experts
• Develop valuable long-term relationships